Empowered

Order the book Empowered
Amazon.com
Barnes & Noble
800ceoread (bulk orders)
audible.com (audiobook)

 

 
Empowered on LinkedIn
Join Group

In a world where a single tweet can torpedo your brand, you must empower your employees to solve the problems of empowered customers.

Empowered, the new book by Josh Bernoff and Ted Schadler

Thanks to the groundswell, your customers now wield unprecedented power through social, mobile, and other technologies. Your employees are already using these technologies to transform the way you do business. You can lead them or block them. It's your choice.

In Empowered, Forrester's own Josh Bernoff and Ted Schadler provide real-world examples of how innovative leaders — and their teams — use technology to solve customer problems. We call them HEROes — highly empowered and resourceful operatives. They're people like John Bernier and Ben Hedrington at Best Buy, who built an army of 2,500 tweeting employees to reach out to customers online.

As you'd expect from Forrester and the co-author of the best-selling book Groundswell, this book is full of tools and hard data. Empowered includes:

If you're a business technology, marketing and strategy, or tech industry leader wondering how to get more creative solutions out of your team, this book is for you.

Forrester's 19 role personas