JOSH BERNOFF is the co-author of the BusinessWeek bestseller Groundswell, the "best book ever written on marketing and media" (Advertising Age). He is senior vice president, idea development, at Forrester Research.
TED SCHADLER is a vice president and principal analyst serving CIOs in Forrester's Business Technology Research Group. His work over 15 years at Forrester has focused on disruptive technologies and how senior decision-makers should harness them.
Forrester Research is a global research and advisory firm serving professionals in 13 key roles across three distinct client segments. Our clients face progressively complex business and technology decisions every day. To help them understand, strategize, and act upon opportunities brought by change, Forrester provides proprietary research, consumer and business data, custom consulting, events and online communities, and peer-to-peer executive programs. We guide leaders in technology management, marketing and strategy, and the technology industry through independent fact-based insight, ensuring their business success today and tomorrow. For more information, visit www.forrester.com.