JOSH BERNOFF is the co-author of the BusinessWeek bestseller Groundswell, the "best book ever written on marketing and media" (Advertising Age). He is senior vice president, idea development, at Forrester Research.
TED SCHADLER is a vice president and principal analyst serving CIOs in Forrester's Business Technology Research Group. His work over 15 years at Forrester has focused on disruptive technologies and how senior decision-makers should harness them.
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