Josh Bernoff is senior vice president, idea development at Forrester Research, and is responsible for identifying, developing, and promoting some of the company's most influential and forward-looking ideas.
Josh is the coauthor of the BusinessWeek best-selling book Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008) a comprehensive analysis of corporate strategy for dealing with social technologies. Groundswell has won critical acclaim: Abbey Klaassen of Advertising Age picked it as the best book ever written on marketing and media, Amazon's editors put it in the top ten business books of the year.
In 2008, the Society for New Communications Research picked Josh and his Groundswell coauthor Charlene Li as "visionaries of the year."
Josh joined Forrester in 1995. In 1996, he created the Technographics® segmentation, a classification of consumers according to how they approach technology. Forrester has used this segmentation as the basis of its consumer research offering, also called Technographics, since 1997. Josh is also known for 10 years of analysis of the television industry.
Josh's research, analysis, and opinions appear frequently in publications like The New York Times and The Wall Street Journal. He writes a column for Marketing News, a publication of the American Marketing Association, and blogs for Forrester and Advertising Age. Josh has keynoted major conferences on television, music, marketing, and technology in Barcelona, Cannes, Chicago, London, New York, Rome, and São Paulo.
Charlene Li is an independent thought leader and analyst on emerging technologies, with a specific focus on social technologies, interactive media, and marketing. She discusses these topics on her blog.
Charlene is one of the most frequently-quoted industry analysts and has appeared on 60 Minutes, The McNeil News Hour, ABC News, CNN, and CNBC. She is also frequently quoted by The Wall Street Journal, The New York Times, USA Today, Reuters, and Associated Press. She is a much-sought-after public speaker and has presented frequently at top technology conferences such as Web 2.0 Expo, SXSW, and ad:tech.
Most recently, Charlene was a Vice President and Principal Analyst at Forrester Research. She joined Forrester in 1999, after spending five years in online and newspaper publishing with the San Jose Mercury News and Community Newspaper Company. She was also a consultant with Monitor Group in Boston and Amsterdam. She is a graduate of Harvard Business School and received a magna cum laude degree from Harvard College.