Contact Forrester Sales

Empowered Solutions For Tech Industry Professionals

For technology industry professionals, Empowered signals the creation of innovative opportunities for business expansion. When your customers and prospects empower their workforce with groundswell technologies, they're creating a new buying and influence center that your team can tap into using the same technologies. This creates new channels for the HEROes (highly empowered and resourceful employees) in your firm and provides new ways to drive awareness, engagement, and demand for your products and services.

Forrester's Empowered-based offerings for tech industry professionals include analyst speaking engagements, on-site Workshops, interactive Webinars, and custom data forecasting for vendor strategists.


Empowered Speeches For Your Customers And Prospects

Audience: Analyst Relations Professionals, Technology Marketing Professionals, Technology Sales Enablement Professionals, and Vendor Strategy Professionals

Forrester's analysts provide thought leadership and demonstrate the principles of Empowered in dynamic speaking engagements with your customers and prospects. This offering can also be delivered via Webinar and may include discounted rates for book purchases.


Workforce Forrsights

Audience: Vendor Strategy Professionals

Inform your vendor strategy with Forrester's data-rich insight into the influence and buying behaviors of empowered employees. Workforce Forrsights will help vendor strategists master their new tech market opportunities with custom data forecasting.


Strategy Day: Factoring Empowerment Into Your Strategy

Audience: Vendor Strategy Professionals

Learn how to identify and craft an empowered strategy that addresses product strategy, distribution strategy, marketing strategy, and financial impact for your business. Learn to what degree you need to consider the empowered employee in your planning.


Strategy Day: Tap Into Your Empowered Customers

Audience: Vendor Strategy Professionals

Learn how to tap into your empowered customers to drive innovation. If your customer advisory board is chock-full of IT and business owners only, you're missing something. Learn how to include influential customer employees in your customer intelligence strategy to help round out your portfolio and market strategy. Understand what new distribution channels should be used to reach these empowered customers.


The Voice Of The Customer In Groundswell Product Development

Audience: Technology Marketing Professionals

Companies that keep their HEROes away from the development process miss a critical opportunity to reduce their overhead, retain more customers, and win more new business. Forrester's Voice of the Customer offering addresses the root causes of frequent product failures and demonstrates the importance of giving your employees influence over product and service direction. Our research-based action plan can also show you how to measure ROI and success.

This offering is available as a Speech, interactive Webinar, on-site Workshop, or custom project Consulting engagement.


Peer Influence And Word-Of-Mouth Strategy For B2B Technology Marketers

Audience: Technology Marketing Professionals

Tech Populism, the IT-to-BT transition, and the groundswell are impacting how tech decision-makers learn about, discuss, select, and apply technologies. To help you proactively address this changing landscape, Forrester's peer influence and word-of-mouth strategic offering provides tech marketers with a deeper understanding of:

Our expert recommendations are based on custom data analysis of Workforce Forrsights and can be tailored to your organization's specific challenges.

This offering is available as a full- or half-day Advisory session, a Strategy session, or a Custom Research Project.

For more information about Forrester's Empowered offerings for technology industry professionals, contact us.