What's The Social Technographics Profile Of Your Customers?
Forrester's Social Technographics data classifies consumers into seven overlapping levels of social technology participation. Based on our proprietary Consumer Technographics survey data, we can share with you how social participation varies among your consumers globally and help you plan a targeted social technology strategy. Use this tool to get a high-level snapshot of the social technology behaviors of consumers.
Want to profile your customers? Forrester Research's Consumer Technographics® data covers hundreds of brands, consumer attitudes, and behaviors globally. Work with us to profile your customer base, then develop a social technology strategy. If you'd like more information on the complete 2010 global Social Technographics data set for North America, Europe, Asia Pacific, and Latin America, have a sales representative contact you.
Data comes from the following surveys:
- US: Forrester Research's North American Technographics® Online Benchmark Survey, Q2 2010 (US), 26,913 respondents
- Europe: Forrester Research's European Technographics® Benchmark Survey, Q2 2010, 25,535
- Asia Pacific: Forrester Research's Asia Pacific Technographics® Survey, Q4 2009, 7,690